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Use brief, but descriptive titles Titles can be both brief and helpful. If the title is too long or otherwise considered less relevant, Google may show just a part of it or one that's instantly created in the search results page. Google may likewise reveal different titles depending on the user's query or device utilized for searching.

Packing unwanted keywords in your title tags. A page's description meta tag offers Google and other online search engine a summary of what the page is about. A page's title may be a few words or an expression, whereas a page's description meta tag might be a sentence or 2 or perhaps a brief paragraph.

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 Brandon's Baseball Cards - Purchase Cards, Baseball News, Card Rates   ... description meta tags are necessary because Google might utilize them as snippets for your pages. Note that we state "might" since Google may pick to use an appropriate section of your page's noticeable text if it does a great task of matching up with a user's question.

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The Google Search Central blog has helpful posts on enhancing bits with better description meta tags.  Found Here  have an useful post on how to develop good titles and snippets. Accurately sum up the page content Compose a description that would both notify and interest users if they saw your description meta tag as a snippet in a search result.

Avoid: Writing a description meta tag that has no relation to the content on the page. Using generic descriptions like "This is a websites" or "Page about baseball cards". Filling the description with only keywords. Copying and pasting the entire content of the file into the description meta tag.

If your website has thousands or perhaps countless pages, hand-crafting description meta tags probably isn't feasible. In this case, you could immediately generate description meta tags based upon each page's content. Prevent: Utilizing a single description meta tag throughout all of your website's pages or a large group of pages.

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Picture you're composing a summary Comparable to writing an overview for a large paper, put some believed into what the primary points and sub-points of the content on the page will be and decide where to utilize heading tags appropriately. Avoid: Placing text in heading tags that wouldn't be helpful in specifying the structure of the page.